Company News, New Products

Heat-Reactive Hair Color?

You bet! The latest from Pravana

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By: TOM BRANNA

Editor

Leave it to Pravana to roll out a heat-activated temporary hair color! Vivids Mood Color promises to transform hair with an out- of-this world, color-changing effect! Just add heat and watch the transition happen instantly, then change back when it cools! Each $35 kit is enough for 25-30 applications and are available in four color combinations: Cool Violet to Warm Pink; Lime Green to Sunny Yellow; Smokey Gray to Invisible and Tropical Peach to Invisible....

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